| '74 Car Merchandising NEWSFLASH |
MUSTANG II IS High-Percieved Value 
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The value offered by the 1974 Mustang, with a suggested retail price of $2,895 for the base 2-door IS very comparable to the terrific value of the origina Mustang which was priced at $2,368. You need only consider the rate of inflation during the last nine years to realize the validity of this comparison. Based on the July, 1973 automotive component of the Cost of Living Index as compiled by the Bureau of
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Labor Statistics, today's suggested retail price of the 1965 Mustang would be $3,383. But Mustang II's percieved value does not end there. It also includes $411 worth of standard equipment that was optional or not available on the original Mustang, as well as a wide range of safty-damageability-emissions items that were non-existent ten years ago. |
MUSTANG II STANDARD EQUIPMENT
NOT AVAILABLE ON 1965 MUSTANG
Retail Value $411 |
- Isolated sub-frame
- Rubber isolated rear springs
- Rack-and-pinion steering
- Cut-pile carpeting
- Full instrumentation (including tachometer)
- Color-keyed urethane coated impact absorbing bumpers
- Woodgrain instrument panel appliques
- High-level ventilation
- Large grille mounted parking lamps
- Windshield washers and 2-speed wipers
- New front and rear suspension
- 2.3 litre engine
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- 4-speed transmission (all-new)
- Wheellip moldings
- Bright "B" pillar and belt moldings
- Full door trim panels w/carpeted lower door panel
- Woodgrain shift knobs
- Woodgrain parking brake handle
- Roof rail garnish moldings
- Chrome plated headlamp doors
- Backup lights
- New front manual disc brakes
- New lined rear drum brakes
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| PLUS ... THIS S.D.E EQUIPMENT |
- Emission Control Devices
- Safety designed roof structure
- Head restraints
- Side marker lamps
- Rear seat belts
- Shoulder harness
- Lap belt/shoulder harness retractors
- Seat belt ignition interlock
- Front seat back latches
- Side door guard beams
- Improved door locks/latches
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- Improved fuel tank integrity (rear impact)
- Locking steering column with warning buzzer
- Hazard warning flasher
- Padded sun visors
- Larger taillamps
- Seat track improvements
- Interior impact requirments
- instrument panel
- seat backs
- Dual hydraulic brake system w/warning light
- Energy abs. steering column and steering wheel
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| Considering the facts, you can sell Mustang II as a great VALUE for the automotive dolar. |
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